
we are the change creators
We create change with a ‘people first’ approach.
We believe when you invest in people, they in turn, invest in you and your business. When you forge structures, grow leadership skills, build and develop the way people work, you will see how they come together to create genuine progress.
Our training, consulting and coaching has all been designed to help change businesses, by making people paramount.
Success lies here.
We create change with a ‘people first’ approach.
We believe when you invest in people, they in turn, invest in you and your business. When you forge structures, grow leadership skills, build and develop the way people work, you will see how they come together to create genuine progress.
Our training, consulting and coaching has all been designed to help change businesses, by making people paramount.
Success lies here.
meet our founder

Hi I’m Jo,
I’m an international award-winning leadership coach, behavioural expert and business operations specialist based in London.
I spent 19 years working internationally at some of the most awarded advertising agencies, innovating business operations and leading multi-disciplinary teams to huge success.
My passion is understanding and helping people to be their best selves.
The day-to-day whirlwind that leaders and businesses face is all-consuming. It’s hard to put the brakes on. I know – I’ve been there.
To the outside world, I had a very successful career. However, inside I knew I hadn’t reached my full potential. I had fallen into the trap of being who I thought I ‘should’ be, living with the fear of failure and definitely feeling like an imposter – as opposed to leading as my true authentic self.
I had to change.



So, I decided to not only put the work in and reskill, but to also find my true self. I trained at the No 1 coaching school in Australia and became a professional coach, an Extended DISC® accredited Behaviour Practitioner and a Resilience@Work® accredited coach.
I learned how to take charge of my mind, then witnessed the incredible effect it had on my life. I was grateful and also wishing I had learnt all of this earlier in my career.
It has now become my mission to share this knowledge with as many leaders as possible to help them lead as their true selves and be the leader they can feel and know they can be.
To find success whilst also being fulfilled.
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our values

Our values are at the heart of who we are and what we do.
We pride ourselves on living these daily to help our clients achieve success.
Our values are at the heart of who we are and what we do.
We pride ourselves on living these daily to help our clients achieve success.

we are…
accessible
We act with warmth, enthusiasm, empathy and generosity.
empowering
We guide our clients to
activate their full potential by working with mindset, behaviours and skills.
candid
We are open and honest as this is where the best results happen.
future-focused
We continue to grow and progress our abilities to help businesses and individuals
be future-fit.
courageous
We are passionate about inspiring others to step into
their courageous zone.
working together
From business consulting, 1-2-1 coaching, team workshops and online programmes there are many ways The Change Creators can support you on your journey to success.
what people say…


Jo has helped me to transform my confidence in how I think and feel about myself and how I can lead and grow my team. This has enabled me to feel fulfilled in my role as a leader.

Paul Foster
Senior Director
GETTY IMAGES

Simply put - She's 'Life Changing' Jo has an ability to enable a fearless focus on creating a personal and professional roadmap to success.
If you are fortunate enough to be able to access her time then, take the opportunity by BOTH HANDS!!

Elaine Hassan
Director of Client Services
SYZYGY LONDON

We hired Jo to give our whole team the opportunity to have time to focus on their strengths and develop strategies to help them realise their goals.
It is one of the best business decisions we have ever made.
We have seen positive changes in every single team member.
Jo's given the whole team confidence and made them feel cared about.

Sarah Adamson
Founder
MUSH

Jo is extraordinary. What a human being. Do I need to say more : )
Jo has coached me, and my business partner, for almost a year. In doing so, she has had a transformational impact on my life and how I approach my business.
I can't imagine being able to recommend anyone more highly.

Matt Penneycard
Partner
ADA Ventures

Working with Jo recently has been a real breath of fresh air.
She has a unique blend of warmth, humanity and professional polish which makes you feel understood by her, connected to her and inspired by her, all in one go.
I would highly recommend any time spent with Jo, she's an asset to any agency or company looking to modernise the way they think and the culture they create

Hatty Hilton
Director of Agency Experience
adam&eve DDB