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Why I’ll always invest in myself as a leader

An interview series with previous Activate Your Full Potential participants 

You may have seen I have just opened the doors to my successful group coaching programme ‘Activate Your Full Potential’. A 10 part leadership training that combines 121 coaching, online training and a community of like-minded leaders.  The course is for leaders in the creative industry who are committed to elevating their leadership, to have a positive impact by leading as their true self. 

Investing in yourself is a huge step but a necessary step to grow as a leader and lead your team to success. 

Today I am delighted to be joined by Dayna who is sharing her experience and journey through the AYFP programme since joining last September. 

Can you explain what you do and what your role involves?

I am the Managing Director at a construction training centre. I run the business and manage a team of 12 people plus contractors. My main focus is business growth and systemising the business.

Before enrolling in the programme, how were you feeling about yourself as a leader?

I felt like I was in a bit of a rut, not really moving forwards. I was not sure if I was a good leader or if the strategies I was using were the right strategies to get the best out of people. I felt very unsure and uncertain of my decisions.

What made you realise that investing in yourself was the right decision for you?

I have always believed in self-development and if you want to learn something then you need to invest in yourself to do it. I guess it’s a mindset thing.

What made the ‘Activate Your Full Potential’ group coaching stand out for you?

I was actually sent the link by a friend and once I read the contents of the programme, something just clicked. It was exactly what I needed at the time, it ticked all the boxes of what I knew was needed in my life, I just didn’t know how to implement them.  

How did meeting and working with like minded leaders on the programme help with your growth?

I really enjoyed listening to the way others dealt with situations or people as it made me think about how I could use those ideas in the business. When you’re with others that are all on the same journey, you feel understood and supported on the journey you are on.

What problems has AYFP helped you solve so far? 

The programme has helped me so much. I now have clear goals in place, I feel I have control over my mindset and actions and now understand the difference between when I’m being resourceful and unresourceful. Also accepting that if I have messed up and done something unresourceful, being able to admit it and being ok with it and saying “Hey, that was really unresourceful let me correct that”.  I think when you recognise that, you set an example and  lead others to do the same. And that’s the kind of leader I want to be. 

How did the course make you feel?

I always feel when I’m growing I know the tell tale signs. I definitely started with some slight uncertainty however, as the course went on and the weeks went by, the more I felt like the course was really making a difference. I love learning new techniques and understanding new things and it just felt really exciting. I think I will do the course over and over again to ensure I am embedding the content.

Would you recommend coaching to other leaders?

100% every leader needs a coach or to invest in coaching. Your time is spent leading others and you’re basically coaching people in their job roles and behaviours,  as part of the daily business expectations. You need someone to help you develop and coach you to be the next step ahead. I am really passionate about coaching and having a coach guide you on your personal growth journey will only make you a better leader.

What advice would you give to other leaders who may be feeling like they have more to give but are unsure how to access it? 

Everyone needs a starting point, so don’t think about it for too long or listen to too many different people. The AYFP is such a good starting point to get you on track personally and help develop your leadership skills. Some coaching programmes make you feel like you are just a number however, I never felt like that with Jo.

Thank you so much Dayna for sharing your experience and it’s honestly so inspiring to hear the positive impact it’s made on you, your team and your company. It’s been a pleasure to coach you and watch you grow as a leader. I’m really excited that we are continuing to work together. 

If anything Dayna shared resonated with you and you are ready to overcome any limiting beliefs and take charge of your mind to be the leader you know you can be, then there are only a *few spaces* left on my group programme. (places are limited to ensure 121 time)

For further details and to save your space click the link below; 


If you would like to speak with me first then please do not hesitate to email me – I’d be delighted to talk you through how the programme can help you. 

Joanna is an award winning international coach who is passionate about helping people achieve personal and business success. Combining 20 years of operational experience with her behavioural expertise and leadership coaching, Joanna has worked with leading companies like Getty Images and the BBC to increase performance and results.

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