Courageous Leaders Club

join the courageous

leaders club

join the


leaders club

a monthly membership for leaders in the creative industry

Be part of a community of like-minded leaders who seek to activate their full potential, achieve success and create a positive impact.

Become a member to receive monthly training, advice and support.

the club

think of it as a gym for building leadership skills

Understanding who you are as a leader and growing into your full potential is a continuous journey. Not an overnight fix. It takes work to keep building on the tools and strategies you’ve learned. It’s often too easy to fall back into bad habits.

That’s where we can help.

The Courageous Leaders Club is the space where positive influence, increased confidence, certainty and conviction are a constant source of inspiration.

If you’re passionate about being the best version of yourself and becoming the leader your team deserves, then this is the club for you.

I come off the calls alive and buzzing. It’s the only opportunity I get to be with people at my level who challenge my thinking and help me see new ideas. It’s fast-tracked my growth and ability to see solutions and made things happen faster…

Dayna Barlow, Managing Director

how often are you…

Feeling alone and spending too much time in your head overthinking?

Tired of experiencing imposter syndrome?

Wondering ‘how do I get the best from my team, especially as they are all burning out?’

Comparing yourself to others?

Longing for support and encouragement from leaders in the same situation for reassurance that it’s not just you?


Having a safe space where you can ask questions, gain access to real conversations and get the immediate support you need

Accessing new relevant leadership training every month to keep increasing your leadership toolkit

Feeling confident, backing yourself and knowing you can handle whatever comes your way

Building relationships with other leaders from creative companies and gaining an external perspective on what is happening in the industry

Feeling motivated and fulfilled as you can feel your contribution and growth expanding more than you ever thought possible

this is why I created The Courageous Leaders Club

I’ve been there. I was a senior leader in advertising for over 20 years and I spent way too much time trying to prove myself, fit in and feel good enough alongside my peers.

Trying to figure it out on my own was just exhausting.

Accessing my courage transformed my results and it was having a community alongside me that made it possible for me to become who I am today.

This is why the club exists to help leaders become the leader they know they can be.

I find so much value in learning with a group of like-minded individuals and I would highly recommend anyone considering this programme to do it.

Jo is such an inspiring and positive woman and she brings so much energy to each session. Learning with her has been amazing.

Mandeep Sahota, Finance Director, Futurebrand

feel part of a club

As a member you will receive:

Monthly 90 minute live training call covering mindset, skills and behaviours to increase performance within yourself, your team and organisation

Monthly 45 minute group Q&A call where you can ask us anything

Direct access to award winning coach Joanna Howes

Access to the private CLC online community for daily support

Access to a constantly evolving leadership toolkit including leadership frameworks, guides and mini courses

Exclusive membership discounts for products and events


Bonus 90 minute live 1-2-1 workshop with Joanna

to get you set up for success for 2022 when you sign up for a year membership

a taster of the monthly training you will receive:

the leadership mindset

You will deep dive into mindset. Exploring the tips, tools and techniques to build a healthy mindset for success.

You will discover how to be more self-aware and how to help your teams master their mindset to handle adversity, fears and beliefs that are holding them back.

the four dimensions of leadership

You will discover the framework that is proven to achieve effective problem solving and making change happen by accessing the four dimensions of thinking all leaders need to be able to access.

difficult conversations and
confrontation management

difficult conversations and confrontation management

You will discover how to bring together the skills and mindset required to manage difficult conversations.

We will explore it from an EDISC viewpoint, limiting beliefs and reframe how we perceive a difficult conversation.

this is right
for you if...

You are currently in a leadership position or a business owner within the creative industry

You have 3+ years in the position

You are passionate and committed to continuous growth and becoming the best version of yourself

You want help with accountability and commitment to ensure you stay focussed on your development

You want to demonstrate great leadership and grow future leaders

You want to build confidence and stand in your leadership identity

You seek fulfilment in your work

investing in you

You can pick the perfect plan from below that works for you.

Whether you want to join month to month with no commitments or you are ready to invest long term and save along the way.

We know this is one of the best investments you’ll make.

join the club right now and receive

High level coaching, training and on-going community support every month, available as two options:



No commitment

90 minute live leadership training every month (access to recordings)

Monthly live group Q&A calls with Joanna the founder and CEO of The Change Creators

Exclusive access to leadership frameworks, guides and mini courses

Access to private CLC online community

Exclusive membership discounts for products and events

Direct access to award-winning coach Joanna Howes



Most popular

Everything listed in the monthly option
(12 live leadership trainings)


Over £30 saving each month

Bonus 1-2-1 90-minute live workshop with Joanna to get you set up for success for 2022 (worth £725)

Lifetime access to all the recordings and materials

corporate packages

We are pleased to offer corporate packages if there are more than 2 leaders from the same company wanting to benefit from the membership.

Click below to request the additional information pack for your employer.

Corporate Packages

You are joining the waitlist to be the first to find out about our launch in 2022

your questions answered

Every member will be given their own portal where they can access the calendar of monthly training calls and monthly Q&A calls. These will remain in their portal so they can be revisited and accessed at any time. Members will also join our community of like-minded leaders on Slack where they can ask any questions, build relationships and go back and read advice and q&a’s from up to 3 months ago.

Joanna Howes – the founder of The Change Creators will be coaching the members and answering any questions on a monthly basis. Joanna Howes is an award-winning international coach and behavioural expert specialising in leadership and business operations. Our Slack community will also provide advice and experience from creative leaders all over the world.

That’s great that you want to invest in so many of your leaders. The best option is to book a discovery call with Joanna and she can advise you on a bespoke corporate membership.

This membership is designed for leaders who have been established in their role for a minimum of 3 years. We do this so that the level of experience and knowledge from the community is relevant to the members and the coaching provided by Joanna is pitched at the correct level. Joanna can provide support to your emerging leaders and offers various ways to work with them. Get in touch to book a discovery call to find out more.

The monthly option is a pay-as-you-go option and would need one month’s notice to unsubscribe. The annual option includes a 1-2-1 session with Joanna Howes (worth £475) and a saving of £30 a month. If you have more than 2 leaders suitable for the membership then corporate discounts are available, meaning more training and development for less budget! We can offer a 2-part payment plan for the annual subscription to work within your budget.

The Slack community gives quick online access to other creative leaders and direct access to coach Joanna Howes. Leaders can ask any questions or support other leaders who may be experiencing similar challenges in their leadership journey. It is a safe place to gain answers and seek support from both Joanna Howes and other leaders in the creative space.

about Joanna Howes

Joanna is a leading coach, behavioural expert, and No 1 best selling international author, who specialises in leadership and business operations.

Dedicated to supporting organisations and the people within them, Jo helps leaders to lead as their authentic selves.

Her work focuses on activating full potential, enabling leaders to transform their results and achieve their goals to lead teams confidently and courageously forward.

Joanna offers insightful powerful coaching from a place of compassion, working in partnership with leaders to increase their influence and provide a leadership legacy they’re proud of.

what people say…


Jo is able to bring such perspective, positivity and much-needed challenge to all of the individuals she works with.

I can personally testify to that, wholeheartedly!

The group sessions have been a lifeline. I couldn't recommend them more.

Kylie Taylor

Senior Director & Head of Global Corporate Comms
Getty Images


Jo is extraordinary. What a human being. Do I need to say more 🙂

Jo has coached me, and my business partner, for almost a year. In doing so, she has had a transformational impact on my life and how I approach my business.

I can't imagine being able to recommend anyone more highly.

Matt Penneycard

ADA Ventures


Jo's a visionary. It's that simple. She and her team were herculean, leading the transformation of a complex legacy agency into one fit for today's world.

She's a brilliant operator with an incredible natural empathy, Jo's fantastic.
Hire her for whatever it is - she'll make you leaps and bounds better.

Josh Green

Creative Director


Working with Jo recently has been a real breath of fresh air.

She has a unique blend of warmth, humanity and professional polish which makes you feel understood by her, connected to her and inspired by her, all in one go.

I would highly recommend any time spent with Jo, she's an asset to any agency or company looking to modernise the way they think and the culture they create.

Hatty Hilton

Director of Agency Experience
adam&eve DDB


Jo designed a bespoke Leadership training plan for my team, which was one of the best investments we have made.

We have come out more confident and ready with practical tools to help us develop further.

As a coach Jo has been fantastic- full of insights, always there to listen and most of all provide practical solutions.

Diya Hofman

Head of Project Management


We hired Jo to give our whole team the opportunity to have time to focus on their strengths and develop strategies to help them realise their goals.

It is one of the best business decisions we have ever made.
We have seen positive changes in every single team member.

Jo's given the whole team confidence and made them feel cared about.

Sarah Adamson


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