what we do

Potential Self Development

Activating your full potential – how to see it, believe it and achieve it

We are all born with self-belief, yet why does it tend to disappear, especially when we need it the most?

As we grow up we are exposed to what the world thinks about us. From school reports, getting picked last for the sports team or being accepted into social groups. These moments start to inform what we believe of ourselves. We start to see ourselves through other people’s eyes.

In coaching terms these are known as ‘limiting beliefs’. You rely on the external world to determine what you think you can and can’t achieve. These fuel negative self-talk and doubt preventing you from stepping out and believing you can achieve more. 

If you are ready to achieve your full potential, I am hosting an exclusive online workshop ‘How to increase your impact by leading as your true self’ next Wednesday where we will go deeper into this learning (details at the end of the article) but in the meantime here are some tools that you can use now to help you in your everyday life and work.

What a lot of people do not know about are the 3 universal fears

There are 3 universal fears that everyone shares, and whatever belief you have, will likely be rooted to one of the following: 




When I share these with my clients, the relief is huge by knowing it’s not just you.  We ALL have these fears and we all need to do the work to move through and beyond them. 

The best place to start is by building your awareness of these fears and recognising when they show up.

When this happens, ask yourself some key questions:

  1. What fear is my belief rooted in?
  2. If I choose to keep this belief is it going to help me move forward?
  3. Is there any evidence to support this belief?
  4. Do I have the choice to change the belief to an empowering one that will help me?
I know – I’ve been there before! 

Only 4 years ago, I was in a place of low confidence, riddled with fear of failure and judgement. Until one day, I decided that enough was enough.  I committed to learning how I could feel in charge of my mind and get it to work for me. 

And now…  yes, I can find life and work challenging, but I have the tools to support me through them.

So l want to share with you the proven steps I took, so they can help you be in charge of your mind and fully access your potential. 

Step 1 –  Your Internal World

The majority of people are unaware that we have an internal world. This is the world we have inside of ourselves. It houses our thoughts, feelings, beliefs, emotions and so much more.  It’s the depth of who we are.

Unfortunately this world is often neglected as there is very little awareness and education on how to nurture and look after it.

Due to this, when you reach adulthood it can feel quite chaotic to look inside at what is going on. So a lot of people avoid even trying, and keep relying on the external (outside) world to inform who they are. 

If you want to truly transform and take charge of your mind, this is where the work begins. 

A great place to start is by building up your self-esteem.  

A nurtured self-esteem is vital to enable self-belief.

The graphic above shows the Self Esteem Triad which explains the 3 core parts to build your self-esteem. 

  1. Establishing healthy boundaries –  Understanding and being realistic with what is and what isn’t acceptable to you.  Understanding that what you think and feel isn’t what someone else needs to think and feel and vice versa. 
  2. Emotions – Being able to label your emotions and allowing yourself to experience your emotions and accepting them. 
  3. Needs – Acknowledging what your needs are and if they are being met both in work and life. 

Becoming aware of these 3 key areas will help you to start building your internal world to know YOU are enough, YOU are loveable and YOU belong. 

When your internal world is nurtured, it fully ignites your self-belief and nothing can stand in your way.

Step 2 – Empowering beliefs

It’s time to set these limiting beliefs free and embed some new empowering beliefs.

This is what we all forget. Beliefs are not real! They have been created by events, words, thoughts and feelings.

So if the belief is not real, then you have full control to change them.

Begin by listing out all your limiting beliefs. Be honest and challenge yourself. Some beliefs will be deeply embedded so give yourself time to work these out. Then, next to them write out what your new empowering belief will be.

Each morning say your new empowering belief out loud. Repetition is the key to building new neural pathways in your brain, to establish new belief patterns, and ultimately activate your full potential.

Step 3 – Your language

Be very mindful of the words you choose to use.  This is a simple change you can make and has the largest and fastest impact on your results. 

Your words are food to your brain and if you are putting junk in, then you will not feel good about yourself and proceed to beat yourself up.

Instead of pressure words like:

I can’t

I struggle to

I should

I have to

Use possibility words like:

I can

I want to 

I will give it my best

I could

By moving from pressure to possibility language, you will fuel your potential and boost your self-belief. 

Are you ready to go to the next level?

My exclusive online workshop will take place on Wednesday 24th March and I’d love you to join me.

‘How to increase your impact by leading as your true self’ will be a value-packed 60 minute workshop where we will go deeper into this learning and overcome what is stopping you being the leader you want to be. 

I am so proud of the work I put in and can honestly say my transformation has been life changing. 

Helping others access their potential is something I am deeply passionate about and what fuels my work now as a coach. 


By signing up today, I’m also giving away one of my coaching tools for free (worth £47). To find out more and reserve your space click on the link above . 

I hope to see you there!

Joanna Howes is an award winning international coach, behavioural expert, and No 1 best selling international co-author, who specialises in leadership and performance coaching. Her work and expert advice has been featured in publications such as Grazia, MSP Global & The Mail Online. To find out more about Joanna and her services,  visit her website here.

Business Leadership Potential Self Development

Why so many leaders do not see themselves as a true leader

Why so many leaders do not see themselves as a true leader

There is so much information out there about what it takes to be a great leader, so why is it that we see so few of them?

The big problem I believe and am witnessing over and over again is that some leaders are not identifying and seeing themselves as a leader.  

They have the position, the title, the paycheque and the team, yet inside they still let the 9-year-old child inside themselves direct their belief in their own abilities. 

This is very common and if you resonate with this then I hope it helps you to know you are not alone. However, by not viewing yourself as a leader, and allowing the 9-year-old to lead instead, you are impacting on the results you can achieve for the business, your team and your own career goals. And more often than not, it’s not a positive impact.

So, how do you know if this is you? See if any of the points below resonate with you.

  1. Imposter syndrome – You feel that your peers and those above you are all smarter than you and that you are going to be found out. The voice in your head tells you that you are not good enough and self-doubt delays your decision making.
  1. Avoiding conflict – You stay clear of conflict in the fear of not knowing how to handle it and making the wrong call. Reassuring yourself by claiming ‘how could you know what really happened as you weren’t there?’
  1. Procrastination – You put off the stuff that really matters and you allow it to overwhelm you.
  1. Being busy – You stay in the weeds of the day-to-day to show you are needed and can add value. You wouldn’t know what to do with your time if you let go and handed it over to others.
  1. Control – You need to be in control, make the decisions for your team and have an understanding of everything that is going on. 

It’s time to step into your identity 

Your ‘identity’ is the key to being who you need to be in order to achieve your personal and professional goals.

You must change the way you think about yourself.  

I’ve been there

I know this is possible as it’s exactly what I had to do. I started my own business 3 years ago and was running it with my old identity of the 14 year old girl in the third set of maths (I didn’t realise this at the time but looking back I can see this is what happened). 

This meant I wasn’t putting myself out there, I wasn’t reaching the clients I really wanted to work with and I was very good at finding constant excuses as to why I wasn’t making that call or going to the networking event.  

Luckily, my passion for the work I do wouldn’t accept this. So after reading more books and watching mastermind events the penny dropped as to why I wasn’t where I wanted to be.

I needed to adopt my new identity to run my business if I wanted it to be a success. I needed to be Joanna Howes, the award-winning coach, best-selling author and CEO. I said this out loud quite a few times and the mind-set shift was huge.

Standing in my identity of who I am today has transformed my business and I’m achieving my goals faster and easier than ever before. And having a lot more fun and joy along the way (with not a maths class in sight!).

Being a great leader is so much more than what you do.  It’s who you are.  

Own your leadership. See the world through your leadership eyes of who you are today. and not the child who just wanted to fit in and please people. Who you are is so important to your leadership style, the way you communicate and the way others react to you. 

Honestly, this work is transformational. I’ve been there and I’ve witnessed others successfully go through this process too.

Don’t you think it’s time to find out how you can achieve your ultimate success – not only for your business but for yourself?

I have released a FREE guide – ‘5 steps to stand in your power as a leader’ – if this article struck a chord with you, you’ll find my quick to apply strategies in this guide super helpful. Grab your copy here.

If you found this article of value and you’d like access to more insightful and inspiring articles and resources, visit Joanna’s website here. If coaching is something you’d like to explore to help you achieve your goals and drive personal and business success, book your free discovery session with Joanna here

Business Leadership Potential Self Development

The 3 things that led me to my success and can lead you to yours

The 3 things that led me to my success and can lead you to yours

A lot of people say to me ‘I couldn’t do what you do, Jo’. I have always been baffled as to why people believe that. It’s like they think I have something special or a secret skill that allows me to do what I do…

…and truth is, there really isn’t.

So, I spent some time thinking about what it is I do, or how I think, that has allowed me to transform my life and fulfil my dream.

I want to share them with you now in the hope that you realise it’s never too late and you too can achieve your dreams. 

It’s all about choice and making a decision on how you want to live and the person you want to be.

Number 1 – Drive

I have valued drive since I was 18 years old.  Before then I just sort of wandered through life. I followed the popular gang around, kept my head down and did what I needed to do to get by.

My priority was to fit in, not to excel.

It was at 18 that I then saw how fragile and short life was when my father suddenly passed away in front of me. 

This was my life starting all over again. 

I often wonder, to this day, who I might have been if that hadn’t happened.

After the grieving process and the running away from pain, something ignited in me. I was always a hard-worker – having worked for my dad in a restaurant from the age of 12 – but now there was something new, which I now know as ‘Drive’.

Nothing was going to stop me from being a success. 

I didn’t get the qualifications expected at school and I didn’t pursue any further education, but this just fuelled my drive even more. 

I would show the world that I could be somebody and do well.  

3 ways to ignite your drive:

  1. Visualise the life you want for yourself 5 years from now
  2. Know your why and make sure it is bigger than you – this will get you out of bed
  3. Keep moving forward one step at a time (they can be small steps)

Now, drive on its own wasn’t enough.

Number 2 – Resilience

The second factor that I valued and have built on a daily basis.

Seeing your Dad pass, your Nan have 3 heart attacks in the same night and continuous tragedies over the following 6 years…

I had a choice: To be a victim or to dig into my resilience.

The mental commitment I had made to my dad to make him proud (even though he wasn’t here anymore) enhanced my ability and purpose to build my resilience.  

Don’t get me wrong, I can still get knocked down, and I did when I moved to Australia and very quickly found out the ‘dream job’ wasn’t going to work out. Now though, I am able to quickly rebuild myself to keep going, and with each knock my resilience just gets stronger and stronger. 

What is resilience? 

By definition it means: the capacity to recover quickly from difficulties; toughness.

It’s also very important to understand that resilience is a state; it is not a personality trait. You can build your resilience levels and learn the tools and techniques to manage stress, uncertainty and adversity resourcefully to ensure your performance levels remain high. 

3 ways to build your resilience:

  1. Keep promises to yourself with your self-care
  2. Know how to be in charge of your own mind
  3. Realise that you are in control of how you see the world – no one else

Resilience has been one of the most important factors in being able to run my own business. 

Going from 20 years in corporate to being on your own in business is massive, especially when you find out as you go the amount of different hats you need to wear!

Being awarded International Coach of the Year 2020

Number 3 – be a continuous learner

I fell in love with learning again 5 years ago.  I was told I was average at school, which gave me the belief that everyone else was smarter than me.

This was very limiting and once I learnt how to let go of those limiting beliefs, the joy for learning flooded back into my life.

I cannot stress enough how doing just 15 minutes of learning everyday will move you towards the life and results you want. 

I do an hour every morning and I read every day. 

The world is full of the answers you are looking for and the inspiration to be the person you want to be.  

Don’t settle. 

It is proven by neuroscience that the brain can change, adapt and learn new ways of being.  Leverage this and fuel your drive, raise your resilience and learn what could be possible for you.

It won’t happen overnight. But if you really want it, then it can be yours. 

Joanna is an award winning international coach who is passionate about helping people achieve success. Combining 10 years of operational experience with her behaviour expertise and leadership coaching, Joanna has worked with leading companies like Getty Images and the BBC to increase performance and results. If you’re interested to learn how Joanna can help you and your team, book your free discovery session with Joanna here