what we do


From Employee to Entrepreneur and now the CEO of The Change Creators

From Employee to Entrepreneur and now the CEO of The Change Creators

Do you feel there is something lacking in your life and career right now?

Do you have the feeling that there is more inside you but you can’t figure out how to access it and what your next step should be?

Are you too focused on what others think rather than what you really want to achieve?

4 years ago I would have answered ‘yes’ to all the above. 

Now I’m writing this article as the CEO of my own company – The Change Creators. 

If you had said to me back then that I would be running my own company, supported by a team of four and working with some of the most exciting brands in the world to create change, I would have laughed – awkwardly. 

So for me to be writing this and celebrating the evolution of my company in becoming The Change Creators with you now is a huge milestone in both my life and career.

4 years ago, I didn’t believe this journey was possible. Outwardly I was at the highest level of success in my career, the pinnacle of what I had worked for over the last 20 years. However, inwardly I was at rock bottom with no confidence and a sense of losing who I was.  

Looking at yourself in the mirror and feeling like a fraud, a failure and having no clue as to what you are going to do next is something I do not wish on anyone.

All I knew was that I was starting to feel the need for a change. I had a restlessness inside me, a feeling that I wasn’t living fully or authentically and that I had to explore it. I didn’t think for a minute that it would be what it turned out to be.

A new door opened

I had experienced some coaching in my last corporate position and loved it. It made me realise that in my operations role, you can only make changes if you understand why humans do what they do. So I made the decision to ignite my passion for learning and focus on human behaviour by pursuing my coaching training. I felt this would be a good way for me to learn about myself and then use it in my next corporate role to help elevate how change works.

Upon starting the training I fell in love with everything I was learning and began having a vision of building a business that was focused on creating change for others so they can be their true selves. So they never have to feel they need to be what they think they ‘should’ be or suppress their character to fit in. Just as I had once felt.

I wanted leaders to feel fearless and safe to bring out the best version of themselves and activate their full potential.

To do this I knew I had to back myself first. I had to work on my own self-belief and start to address that feeling inside that I could do and be more. 

This feeling still drives the business now. I want to show all the leaders I help that if I can do it, anyone else can.

31st May 2018 

On this day I opened the doors to Joanna Howes Ltd, coach, consult and trainer.

I was nervous, excited and also had no idea what was going to happen.

As an introvert, picking up the phone and reaching out to my contacts was a cocktail of butterflies and trepidation (now I’m a big fan of cocktails, however, this one? Not so much!). 

The realisation of having to wear all the different hats, becoming a marketer, accountant, sales person and course designer in a very short amount of time was a challenge.

But, using my training, I learnt that small steps lead to huge leaps both for myself and for the companies I’ve been honoured to help. The breakthroughs and transformation we have witnessed over the last 4 years have been incredible and very moving.  

Becoming The Change Creators 

My priority has always been people and have focused on helping create change in individuals, teams and businesses to help them grow and achieve their vision and goals easier and faster than ever before.  

To achieve this and keep our clients evolving, it’s important that both myself and my business evolved too. Being ‘Joanna Howes Ltd’ was great but with both my team and clients growing, I felt the time was right to grow further. 

It’s not a buy-out, merger or takeover. The core is still me.

Becoming The Change Creators is allowing us to expand our offering, grow our team and become the go-to brand to help you activate your full potential and be fulfilled in your life and work. 

One day or Day one?

I will be forever grateful that I took that leap and decided to back myself and create my change for good. Mine turned out to be building my own company. For you it may be securing a promotion or living more authentically in your work and life. 

My main message to you is that if you feel something strong enough, don’t ignore it. Go out and explore it!

I did 4 years ago and it’s got me to where I am today which I still have to pinch myself about. 

If you have ever felt the same then maybe today could be your day of change? 

How would you feel if you became the leader and business you know you can be?

So don’t keep thinking ‘one day…’ – Make today your ‘day one’. 

I’d love to hear from any of you who this resonates with. I’ve been there and can fully relate. Drop me an email here I’d love to know your story, what you’d like to achieve and help you fulfil it.

This is a very exciting time for us all. Thank you for being part of our journey and we hope you continue to do so.

Stay posted for new product launches and surprise gifts that we will be sharing to celebrate our growth. 

Leave a Reply